— Sylvia Patterson
Gracing the cover of this fortnight's issue of Smash Hits is The Twins, an Australian sister act of Gayle and Gillian Blakeney. The not-entirely-ugly pair had been on the popular soap Neighbours which led to them getting signed up for a music career in the UK. While the likes of Kylie Minogue, Jason Donovan (see below), Stefan Dennis and Craig MacLachlan had all enjoyed some degree of chart success, Gayle and Gillian flopped. They flopped hard in fact. In a steady decline for nearly a year-and-a-half, the songwriting/production team of Stock Aitken Waterman had been hemorraging acts and Kylie was really their last vestige. Figuring they needed to roll the dice, SAW handed the single "All Mixed Up" to The Twins. Unfortunately, the combination an uninspired composition, a Euro-pop sound the once-powerful trio struggled with and some ghastly singing torpedoed its chances.
With The Twins getting an undeserved Hits cover, Erasure were once again denied the chance to finally grace the front of the magazine themselves. In the five years since "Sometimes" broke them in the UK, the likes of Nick Kamen, Nick Berry, Pepsi & Shirlie, Philip Schofield (three times!), Sinitta, Halo James, Candy Flip (twice) and Gazza all graced the front of the top pop mag. Between them, these seven acts had nineteen Top 40 hits; Erasure had have thirty-five. (The duo would remain a top pop act for the next three years but coming changes at ver Hits meant that Christian Slater and the cast of Beverly Hills, 90210 would become preferred cover stars at the expense of actual pop groups)
I've written before that Erasure were the last major synth-pop group but this depends on how one would go about defining the term 'major'. They had seventeen Top Ten hits and five of their albums went to number one in the UK so they were hardly a minor act. Yet, they had trouble avoiding the 'also-ran' tag. Pet Shop Boys, their closest competitors, were bigger around the world and they seemed to matter to people more. Label mates Depeche Mode weren't hit makers on nearly the same level but they, too, outstripped them internationally and they had indie cred. So did New Order, whose legacy was already immense. All three synth acts had also been seminal at some point, as were The Human League, OMD and Soft Cell. But Erasure? They just never seemed as important as their synth-pop brethren.
There was also the problem of consistency — specifically, their lack of it. Though mostly a singles band (it's still hard to believe they had so many chart topping albums considering what a mixed bag their LP's are), their 45's didn't always hit the mark. On 1989's very patchy Wild!, for example, there's one absolute belter ("Blue Savannah"), another one that's quite good ("Drama") and two more that just go through the motions ("You Surround Me", "Star"). '88's mighty The Innocents produced two bangers ("Ship of Fools", "A Little Respect") and another that was just all right ("Chains of Love").
Returning swiftly in '91, Andy Bell and Vince Clarke were back (BACK!!) with some of their strongest material to date. The four singles were all top notch and the Chorus album would prove to be one of their better long players. (Ver Hits' Johnny Dee was less impressed, arguing that much of it sounded like "frightening techno muzak they play in McDonald's to make you eat your cheeseburgers quicker") Overall, it's probably a notch below both The Innocents and their self-titled 1996 release (ie the first one in ages not to got to number one) but it's still a quietly brilliant work. But even Erasure's best albums weren't especially essential affairs: you could always enjoy the hits if you couldn't be bothered with the LP.
First up was the title track and it's as great as anything they've ever done. The song's first half is seemingly as repetitive as "Stop!" until the bridge kicks in ("Holy Moses, our hearts are screaming...") which then gives way to another bridge ("The sunlight rising over the horizon..."). If the standard verse-chorus was thrilling enough (and it is), its these sections that put it over the top. And then there's Clarke putting away his acoustic guitar. I don't know, sometimes that strumming can be just the thing an Erasure song needs it's not what we were there for. "Chorus" opens some computerized notes and electronics are what the listener is treated to throughout — and it paid off. At last they had a single that was as good as "Don't You Want Me", "Tainted Love" and "West End Girls". (Sadly they were unable to repeat the chart topping success of those singles; the public, as ever, was much more willing to take a punt on drippy love songs)
Sylvia Patterson suggests that "Chorus" might have something to do with the environment. Its chorus does go on about covering up the sun, birds flying away and the fish going "to sleep" so she may be on to something but who's to say? Bell has always liked spouting indecipherable philosophical lyrics; the more difficult to pull apart the better, in fact. It could be all about their ecological concerns or about some of Bell's patented overwrought heartbreak or it could be just yet more or his nonsense set to a blistering techno-pop tune. Whether meaningful or meaningless, Bell had the voice to pull it off
Erasure always seemed like a group that everyone 'quite liked' but was nobody's favourite. While they may not have inspired the devotion that fans had for Depeche Mode, New Order and Pet Shop Boys, they managed to avoid the backlash that the others occasionally faced or were visible enough that they weren't easily forgotten about. They somehow toed the line between prominence and obscurity into over a decade of hit singles and best selling albums. They weren't as big or as important or as seminal as their contemporaries but they continued to be Erasure, a band who were sometimes great, typically reliable and seldom boring. What more could they have done?
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Also Reviewed This Fortnight
Jason Donovan: "Any Dream Will Do"
Some broke away from the Stock Aitken Waterman hit factory in order to assert their creative independence; Jason Donovan wasn't one of them. No one leaves one restrictive media empire for an even bigger restrictive media empire thinking that their artistic vision had any kind of hope. Then again, Jase never gave anyone the impression he had an artistic vision to begin with. You would at least expect the jump from SAW to Andrew Lloyd Weber's inner circle would've resulted in better "sounding" records but "Any Dream Will Do" is as cheap as they come. As Patterson says, it's distressingly superior to the detritus Pete Waterman had been flinging his way (possibly his best single since "When You Come Back to Me") but this wasn't saying much. Though it would spent a fortnight at number one, it would quickly become overshadowed by the single which would usurp it. It's one you might know.
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