Wednesday 27 March 2019

Kim Wilde: "Love Blonde"

21 July 1983

"So, it's great to hear Kim roaring back with a bit of finger-popping jazz, a great femme fatale lyric and a punchy chorus. Go to it, gal!"

— Deborah Steels

"She's got that sen-su-a-li-DEE..."

When I was in my late twenties I went through a period of underemployment followed by not having a job at all. When not preoccupied with fretting over my bleak future, I was busy having stimulating conversations with friends, listening to lots of jazz and reading some superb books. (Appropriately, it was during this period that I discovered the works of Geoff Dyer who describes the transition from studying at Oxford to life on the dole in South London: "The difference was the quality of study — which, of course, was far higher in Brixton") Quickly ditching the heavy semiotics, I took to the more creative writings of French philosopher Roland Barthes: Roland Barthes by Roland Barthes, A Lover's Discourse (which we'll likely get to in two or three years from now) and Camera Lucida, his study of photography.

In Camera Lucida, Barthes puts forth the notion of the punctum, a detail in a picture, which may or may not be relevant to the image, that touches a nerve in the viewer, typically the very first thing they happen to notice. I flipped out. I scanned every photo available to me in search of a punctum and then, once that source had become tapped, I started trying to spot them in song. (I once wrote a not-at-all-pretentious piece about the "punctures" of Bill Evans' Sunday at the Village Vanguard in which far too much of my attention was on the cover photo, a sign that the 'audible punctum' was beyond me) Of course, music operates differently from pictures. We look at a photograph and take it all in at once; a record we have to experience as it progresses from beginning to end. Still, I became fascinated by trying to listen for moments would grab me, throw me off, hit a nerve.

Kim Wilde's pronunciation is this song's punctum. To anyone thinking that "Love Blonde" is a straightforward jazz-pop ditty about a gorgeous woman who has men wrapped around her little finger, listen to how she makes the word 'sensuality' sound so lacking in, well, sensuality. (I first misheard this number as being the story of a young, working class girl who aspires to sophistication and cocktail bars but only ends up tripping up and exposing her real self, which, as I type, kind of still feels like a legitimate take) The femme fatale in the lyric is only seen to be that way. She's off limits to young men gawking at her and only comes alive when she's out of the public eye ("Situation: no-go zone / But she'll cut loose when she's alone") The attention is empowering and she gives no quarter. While the song was conceived as a joke, it needn't necessarily be taken lightly. Wilde winks audibly at the listener here and there but refuses to ham it up. And if you think she was singing about herself then the mangling of the last syllable of 'sensuality' should remove all doubt: she's just there to observe admiringly from a distance.

Considering the weightiness of her previous batch of singles, it's strange to think that people had Wilde down in the dumb blonde bimbo category. Prejudice towards her hair and image obviously played a part but so too was the implication that her dad and brother were doing much of the heavy lifting. Just reading back at the glowing reviews her two previous records received, it's easy to spot that Marty and Ricki Wilde being praised just as much. That may be right or wrong but at this point it appears to be a situation unique to her; other solo artists weren't having to share the acclaim among critics with their songwriters and/or producers. (This isn't to downplay the crucial role the two played, just to give Kim her due as one of her generation's premier vocalists, one who made those outstanding tunes and pristine productions into such fantastic singles)

"Love Blonde" is Kim Wilde's third Single of the Fortnight — and on the bounce to boot — making her the first act to hit for a trifecta. Having seen her chart fortunes dwindle with her remarkable trilogy of devastatingly bleak singles ("Cambodia" followed by previous SOTF'ers "View from a Bridge" and "Child Come Away"), it provided a welcome relief to fans and got her back into the Top 30. Not a big hit, no, and it would be a while before she began to really storm the charts again, but it's a single that adds luster to her already admirable discography. Having a record based in early rock 'n' roll and jazz (which I suspect may even be in on the joke: the likes of Weekend and Rip, Rig + Panic were then being heaped with acclaim, in no small part because of their use of jazz, a music that is to be taken seriously not like that synthy new wave rubbish) is a wonderful one-off for Wilde and a testament her underrated vocal range. She may not have had "sen-su-a-li-DEE" but she was way ahead of her peers in the game of crafting dazzling pop.

~~~~~

Also Reviewed This Fortnight

Altered Images: "Love to Stay"

Having never come across the Alts prior to starting this blog, I had been looking forward to exploring the work of a very fondly remembered early eighties act. Then I put on "I Could Be Happy", which I reviewed last summer. I wasn't impressed. People told recommended other songs but they left me similarly unenthusiastic. Are we supposed to be charmed by this stuff? Do people think it's cute? I'd pretty much given up until I reluctantly put "Love to Stay" on last week and was pleasantly surprised to discover that it sparkles where prior singles are dull and flat. It's the sort of thing not unlike what Saint Etienne would be doing a decade later. Indeed, Bob Stanley and Pete Wiggs would've happily traded in their vast collections of French Yé-yé and Belgian popcorn records to have composed something as elegant as "Love to Stay". Nevertheless, it somehow missed the Top 40 and Altered Images were pretty much done. And just as they were hitting their stride too.

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