Wednesday 20 March 2019

Echo & The Bunnymen: "Never Stop"

7 July 1983

"Easier to dance to than philosophize about, which is all well and good."

— Dave Rimmer

It has now been just short of a year since I first launched VER HITS and we've already come across a few acts more than once (and that's not even including the so-called "cop" picks I've been making). In these cases, it's been interesting seeing how each managed to progress — assuming, of course, that's what they were striving for. ABC's second effort ramps up the loucheness of their first, while Kim Wilde's second kick at the SOTF crown is a tinkering of her patented gloomy song stories that had made her a darling of the Smash Hits staff. The Jam were progressing towards their demise, "Beat Surrender" being as far as they could possibly go. (Only Bobby O's pair of star singles hints at a static level of creativity; for all I know, he could well have cut his two entries at the same session)

We last encountered Echo & The Bunnymen here back in September with David Hepworth anointing a SOTF upon "The Back of Love" which also happened to be their first hit single. I describe it as a "breakthrough" for the Bunnies and Heps seems particularly pleased to discover that they at last seemed "fed up with loitering in the backwaters of hipness". Jump ahead eight months later (fifteen if you insist on going by what the calendars recorded) and there's Dave Rimmer pleasantly surprised that they've finally come out with something you might want to dance to rather than ponder over. Ian McCulloch and his Bunny chums seemed to have a lot of trouble shaking their reputation for making music that isn't necessarily to be enjoyed but should make their fans feel vastly superior to those poor, uninitiated sods.

Rimmer is so pleased by this apparent shift that he might be guilty of overdoing the praise a touch. While it's hard to disagree that it's "probably the best Bunnymen single ever", I don't know that I'd go so far as to describe the opening as "joyous" or that I'd sum it all up by saying that it's "sheer bliss". Nevertheless, there's plenty here to admire. Musically damn-near flawless (now who's overselling), the cello, disco percussion and "what sounds like someone tapping out a tune on the ribs of a skeleton" manage to overshadow some fantastic Will Sergeant guitar playing (the instrumental break in which he does some fast-paced chugging followed by some fun with a whammy bar is remarkable). Rims is also taken by McCulloch's "heartfelt vocals" but they sound like Mac doing what he always did (and probably still does): a more powerful Terry Hall, a less melodramatic Bono, a Robert Smith you can relate to (yet, strangely, not close to as compelling as any of them). Distinctive enough — when a random song comes on I certainly know when it's not him — if not exactly individual, his histrionic wail couldn't have suited the Bunnymen sound better. If he's heartfelt on "Never Stop" then he's equally affecting elsewhere. (Still, I suppose it provides the only Top of the Pops clip of McCulloch untucking his shirt mid-performance — or is it? — so perhaps that gives his nibs points on the soulful scale)

I get the feeling that hacks at ver Hits really had high hopes for Echo & The Bunnymen and that goes some way to explaining why they held their weaknesses — the ultra-hipness, the penchant for philosophy — against them so much and celebrated when they were able to overcome them. From the perspective of three and a half decades on, it's difficult to fully comprehend why they were so esteemed. A fine frontman, an inventive guitarist, a tight rhythm section, sure, but there's something missing that kept them from being special. McCulloch may reckon that they could have easily been U2 but I'd say it's much more likely that U2 could have been Echo & The Bunnymen.

~~~~~

Also Reviewed This Fortnight

Bananarama: "Cruel Summer"

I have to admit my that my enthusiasm for "Never Stop" is reduced slightly because a far superior record got jobbed out of a rightful SOTF. As a boy I always appreciated "Cruel Summer" for perfectly capturing the tedium of a long summer vacation from school, which would always begin so promisingly by meeting friends to go for bike rides or swimming but would soon descend into days on end of nothing but gameshows and reruns on TV. Dealing with summer romance gone sour, this song is so bathed in humidity that it's easy for anyone who has ever had to cope with a heat wave to relate to. The atmosphere is so muggy that it's like being in the middle of a huge city in the tropics with air so thick you have to expend extra energy to make your way through it. The extra touch of a cabasa rattle in the background brings to mind the dense, heat-fueled sound of cicadas. The first classic single from the 'Narns, this is the greatest summer hit since "Hot Fun in the Summertime".

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