Wednesday 22 May 2024

East 17: "Around the World"


"Never, ever has a single deserved to be number one as much as this one does."
— Leesa Daniels

A slight exaggeration perhaps. "Strawberry Fields Forever" and "Penny Lane" deserved it more. "Up the Junction" just as much. I imagine there are a few others but damned if I can think of them. Oh right, there's that fuss everyone in the UK makes at Christmastime over the fact that "Fairytale of New York" failed to nab the top spot back in '87 so I guess it can take its place on here as well. As I say, I'm sure there are a few others but I agree with Leesa Daniels that the latest from East 17 is one of them. It isn't simply a matter of it deserving a chart topper however; "Around the World" also feels like a number one smash.

The boy band ballad is normally a blot on what are frankly not particularly outstanding discographies to begin with. I remember coming back to Canada from our year in England to the New Kids on the Block phenomenon. I wasn't convinced by them but at least I could understand what girls around my age saw in the likes of "You Got It (The Right Stuff)" and "Cover Girl" but when it came to weepies like "Please Don't Go Girl" and "I'll Be Loving You (Forever)" I could see no merit whatsoever. You could always count on a sickly ballad to occasionally spoil Take That's otherwise impressive run of stellar singles. And don't get me started on all those horrible all-male US R&B acts of the era. 

But East 17 seemed suited to the slower grooves on "Deep" and "Around the World" while more uptempo selections like "House of Love" and "It's Alright" only exposed them as way out of Take That's league. Part of the key to their success may have been due to not getting too soft even when tackling more laid back material. Tony Mortimer's raps are better suited to the slower-paced numbers and there's greater overall space available for some fine Brian Harvey singing and even a separate rap from lesser 'Teen Tony Coldwell, a man who happens to be the last remaining original member of the group as they perform at nostalgia fests and pop-themed cruise ships near you (probably). Their livelier stuff just seems too crammed with production tricks to worry about getting to the talents of the guys in the group.

Thematically, "Around the World" is not unlike Slade's superb melancholic hit "Far, Far Away" from their still brilliant film Flame. Musically speaking, they're nothing alike but both are about the thrill of being on the road while also being dragged down by it. The Slade song comes from around the time that their imperial period in the early seventies was winding down which may explain why it's considerably more downbeat than what they were usually capable of. But there's not even a faint sense of depression present in regards to East 17. The lyrics read like they've taken a year-long trip around the globe and they're just about ready to head back home.

The one part of the world East 17 didn't seem to be venturing to was North America. The very idea of the Walthamstow quartet cracking the US wasn't even taken seriously while they were enjoying success just about everywhere else. Last week I discussed Eternal's mostly aborted attempt to break into the American market but at least they had that chance; as far as Britain's second biggest boy band was concerned it wasn't even seriously contemplated. Yet, a record like "Around the World" seems like it could have done well over there, perhaps even more so than the equally unloved and unknown — in the States at any rate — "Stay Another Day". Sure, Americans had no use for boy bands in this post-NKOTB, pre-Backstreet Boys void but who could resist casual raps, a glorious melody and some sugar-sweet vocals? 

The one knock I have (aside from them overdoing it on repeated choruses near the end: seriously, wrap it up boys) is Daniels' confident claim that East 17 were Britain's best band. I mean, I kind of like her saying it but timing is everything and she was about to look silly. In the issue following this one there's a review by Mark Sutherland of a new release that was named that fortnight's Best New Album. For many in Britain — and, indeed, quite a few of us elsewhere — it would end up being the album of the year. Blur's Parklife ushered in the Britpop movement which I will admit I have mixed feelings about. Yet, it was — and remains — a revelation. Playfully jumping around from style to style, lots of fun character songs and with far more heart than what they were generally credited with having — and, crucially, it was packed with potential hits. There may have been a bit of a lull in indie rock following the demise of Madchester and the stale state of the bulk of Shoegaze but the guitar bands were back. Good as they may have been, a group like East 17 just wasn't going to be able to cut it for much longer. But at least they got themselves a Christmas Number One in before their inevitable slide down the dumper — and one that just about makes up for this one coming up short.

~~~~~

Also Reviewed This Fortnight

Beck: "Pay No Mind (Snoozer)"

I get the feeling Daniels isn't into all this indie rubbish. Quite right too, at least in this instance. Like Bowie and Prince before him, Beck was the sort of single-minded individual who you could always admire even if you didn't love absolutely everything he ever recorded. To wit. Our good reviewer is bored stiff by the whole affair but there's an equally important element that she has missed: it sucks. Beck has never been the greatest vocalist out there but he is in particularly weak form on this occasion. It might have been fine as some deep cut filler for breakthrough album Mellow Gold but "Pay No Mind" has no business as a single. No one absolutely no one bought it. The slacker musical maverick really grabbed attention during this time but he didn't really come into his own until the audacious Midnite Vultures and the tender Sea Change, when he actually seemed to care about what he was doing as opposed to this pathetic nonsense.

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