C.O.D.: "In the Bottle"

12 May 1983

"Mr. Hip Hop himself, Man Parrish, had a hand in producing it and, needless to say, Dave Rimmer's had it on import for weeks."

— Neil Tennant

As has been discussed on here before, Neil Tennant was busy getting his musical aspirations in order while also toiling away the Hits. (I was going to say he was doing so in his space time but I wouldn't be terribly surprised if the two tasks crossed over quite a bit) Pop dominance wasn't the forefront of his mind as this early stage, however; what he and partner Chris Lowe envisioned was to cut a single in the States that would only be available on import in the shops in Britain. With the balance of power in the hands of the big record labels at the expense of the indies and the spread of HMV, Tower Records and the Virgin Megastores in the nineties, imported music became easier to get but it still retained a certain cachet, if only to get a shrink-wrapped compact disc with an IMPORT sticker emblazoned on it. Nevertheless, it's not quite the same  as poking around in a dusty old shop and coming across a record that somehow worked its way over the Atlantic or ordering the latest 12" dance sensation from an obscure enthusiast label (or so I hear, having never done so myself).

Sigh, another Tennant review, another piece all about the Pet Shop Boys. Readers of this blog will doubtless be wondering if I have nothing else of note to say about eighties' dance music and they're not wrong. If anything, this project has only upped my appreciation of ver Pet Shops as a pair who managed to cram the best bits of disco, hip-hop and synth-pop into their sound while deftly avoiding the pitfalls of their some of their forefathers. In short, what got them out of the specialty import shops and into every Our Price, Boots, WH Smith's and Woolworth's. In terms of song structure, no one influenced them more than Bobby O; as far as sampled sound effects go, we may look no further than C.O.D. Indeed, the first fifty-or-so seconds of "In the Bottle" practically sound like an awkward instrumental megamix of songs from the first PSB album Please as well as some of its accompanying B-sides.

Where they don't work so well is on "In the Bottle" itself. A cover of the Gil Scott-Heron number from his Winter in America album about rampant alcoholism in the black community, it trades in the lush R & B groove and soaring flute of the original in favour of some hard-edge breakbeats (as was the style of the time). Scott-Heron's relaxed, effortless vocal, too, is dropped with preference on an angry rap. Choices made: nuance loses out but I can definitely see opting for a bitter take on this song. 

It's in the production of lead C.O.D.'er Paul A. Rodriguez and boffin Man Parrish where it comes apart. Aside from having a song about the ill-effects of boozing being lost on your average clubber and/or breakdancer, there's a pointlessness of putting together a song with such an important message only for much of it to be drowned out by this all-you-can-eat buffet of effects. It's as if Rodriguez and Parrish knew all about crafting music to be danced to but hadn't the faintest idea about making pop records. Cue Tennant and Lowe.

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Also Reviewed This Fortnight

Aztec Camera: "Walk Out to Winter"

Aztec Camera shared a lot in common with fellow eccentrically-named groups Prefab Sprout and Scritti Politti. All three transitioned from D.I.Y. indie darlings into purveyors of smooth sophisti-pop and were led by talent figures who gradually took charge to the extent that their "bands" became glorified solo projects. "Walk Out to Winter" was never as appropriately bleak as the snowy wastes of the title imply and it seems on this single version Roddy Frame decided to go full-on breezy mode. Some fantastic janggly acoustic guitar playing closes out a song that impressed Tennant by being their first attempt at pop. Too bad C.O.D. weren't up to it too.